The main challenge was to integrate BlueConic into the university’s existing tooling portfolio while ensuring that it met the specific needs of the marketing team. To ensure the successful implementation of BlueConic and align it with the university’s marketing goals, we focused on a seamless integration process. We collaborated closely with the university’s IT and marketing teams to integrate BlueConic with their existing tools and systems, carefully ensuring compatibility and optimizing data flows between platforms. Our team then configured BlueConic to meet the university’s specific needs, developing custom dashboards and reporting features that provided actionable insights into student behaviour and engagement. By leveraging data collected throughout the academic year, we enabled the marketing team to identify the best times and methods for reaching out to prospective students, using our analysis to uncover patterns that guided the development of effective communication strategies. To ensure the marketing team could make the most of BlueConic, we provided comprehensive training on the platform’s features and analytics capabilities. We also offered ongoing support to address any challenges and continually refine the use of the platform, ensuring it remained a valuable tool for their marketing efforts.